I agree. And, coming from something of an independent music background, I think a lot more bands and artists are going to take advantage of deals like the one described in the article and offer direct sales of their music through direct downloads of mp3s. They Might Be Giants started doing this a few years ago; as far as I know they were the first ones to offer an album that was available *only* via download.
The great thing about web technology, CD burning technology, and digital recording technology is that it makes the process of creating and distributing music infinitely easier than it used to be. It's quite easy to record excellent quality music at home (one example that comes to mind is Moby, who does everything in his apartment on two Macs), burn it if necessary, and distribute online.
Power to the people.