At the risk of starting another flame war, I used to think SuSE was dumb for not providing a free ISO download. I think that strategy has hurt them, not helped, the same way Apple's proprietary platform ultimately hurt them. But, at least, after a few weeks of waiting, SuSE will let you do an FTP install of their latest release.
Now we have Xandros who want you to fork out US$99 for something that you could pretty much duplicate or emulate for free. Others (e.g., Libranet) have tried that and eventually caved in to providing at least a stripped down version of their product for free.
Time will tell whether Xandros succeeds where other Linux purveyors have failed. I doubt that they will.