if it's free, it can't be good
The predominance of that thinking was the motivation for the Open Source Initiative. When people think of free software, they think of no charge software and they think of (crappy) freeware. They don't think of liberated software (it's free as in liberty, not free as in no charge), and that's the problem. So the open source people are trying to sell free software to business without the negative attitudes towards the word "free"