It's great that Linux is getting all this press, but it doesn't seem to be making a big impact:
Me: "So, the open source method of software development is superior because everybody is free to make improvements, not just a select group of people."
Dad: "That's why Bill Gates is the richest man in the world..."
<Me explains some more>
Me: "Ever heard of Red Hat?"
So, really, people don't have a clue.
And for the record, I haven't seen a single one of these commercials. Are they airing only in the US? I've seen some of IBM's ads in magazines, though. Namely LinuxJournal...