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Microsoft to take on Apple's online music store
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Thread: Microsoft to take on Apple's online music store

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  1. #1
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    Microsoft to take on Apple's online music store

    SEATTLE - Microsoft, hoping to take a bite out of Apple Computer's highly popular online music service, is gearing up to launch its own website to sell songs over the Internet.

    With tomorrow's planned debut, the software maker will be the latest competitor in a market experts say is still in its infancy - but one that is expected to grow considerably in the coming years.

    Microsoft has a formidable foe in market leader Apple, which boasts both the popular iTunes music store and the iPod music player.

    The landscape also is dotted with plenty of smaller services, including RealNetworks' Rhapsody and Roxio's Napster. But none of those has managed to capture hearts and minds like Apple.

    'One company matters here, and that's Apple,' said Forrester Research principal analyst Josh Bernoff.

    The stakes are high for Microsoft because the software behemoth is eager to establish its Windows Media format as the standard for copyright-protected digital music and video distribution. The popularity of Apple's products, which use different technology standards, could derail those plans.

    'iTunes is a big threat to them,' Mr Bernoff said.

    Microsoft declined to provide more details of its offering ahead of the official launch, including whether it would match Apple's standard price of 99 US cents (S$1.70) per song.

    Mr Bernoff thinks it would be a considerable challenge for Microsoft to beat Apple in the online music market. But if Microsoft is able to execute the plan well, he thinks the company stands a good chance of becoming the second most popular service within a year.

    Microsoft has come from behind many times and still managed to dominate, thanks to its broad reach with products like Windows and ability to catch-up quickly. -- AP

    Source: The Straits Times

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  2. #2
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    the ipod is a very hard thing to beat for microsoft. They have better OS the Mac But the music market is considerably better for Apple.
    But who knows, Maybe Microsoft might launch a portable Media Player.

  3. #3
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    They are about to do something, they want no competition - as we all know from the history of it.

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  4. #4
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    ya that may be so but its always turned into one when ever microsoft get involved. example Sony & Microsoft.
    But what ever they do its going to be intresting

  5. #5
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    Microsoft is so competative, let apple have there money I say but then again this is Bill Gates were talking about and money is VERY important to him and his company.

  6. #6
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    Money is equally important to any company, it's also good to have some competition.

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  7. #7
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    i agree as the console war is very entertaining. I mean Microsoft are very new to the console world and they are giving sony a very good go.
    I mean Nintendo have been here since stone age and haven really been up to Sony's shoulder.

  8. #8
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    Microsoft is also losing quite a bit amount of money on each XBOX sold.

  9. #9
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    Why is that!?

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  10. #10
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    Probably because to be competetive against the PS2, they have to have the same price, lower, or slightly higher. I do believe that X-Box's cost a bit more that $150 to make.

    Edit: I'd like to see Microsoft come up with an mp3 player. And pay for songs? No thanks.

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